Program Details

To achieve maximum efficiency and economy, our program uses the combined buying power of all our clients to purchase mailing products, lists and services in volumes far greater than are possible for a single health care institution or foundation. This gives us access to higher-quality, more exclusive lists and materials than a single institution would be able to obtain. As a participant in the Jay Reardon Healthcare Direct Mail Program, you receive the following services:

One-on-one pre-mailing consultation
Access to exclusive donor lists
List-management services
Professional copywriting
High-quality printed materials
Complete mailing services
Donor-Acquisition appeal (spring and/or fall)
Donor-Renewal appeal (spring and/or fall)
Thank You (reminder) appeal
Post-mailing reports and personal mailing analysis consultation

HOW THE PROGRAM WORKS

Jay will set up a teleconference meeting to walk prospective clients through the program features. Upon commitment and enrollment into the program, your mailing will progress through the following time-tested, step-by-step method:

Step 1 ~ Theme Selection & Postal Authorization
Our creative directors will teleconference with you to discuss and decide upon a theme for your first appeal letter. The theme should play into a strength of your institution or the area for which your institution is trying to raise funds. At this time, we also begin the process of obtaining postal authorization, allowing you to mail from the Phoenix post office.

Step 2 ~ Creating Your Letter
After you have selected an appeal “theme” you will teleconference again with the creative director. A key feature of our program is that we do not duplicate appeal letters. Each client’s letter is an original letter crafted specifically for use in a specific mailing. Our creative director is committed to working with you until you are completely satisfied with your appeal letter.

Step 3 ~ List Acquisition
You provide “House Lists” while we obtain “Rented Lists” for you. While your letter is being composed, we are working to obtain the the mailing lists your appeal will be sent to. Since our program serves a large client-base, we have the unique ability to offer you exclusive access to many rented lists that would not normally be available to you.

Step 4 ~ Producing & Mailing Your Appeal
Once your institution is USPS-approved to mail from Phoenix, United prints your letterhead, laser-prints your letters, folds, nests and inserts them into their envelopes, then stamps and mails your appeal letters. To increase your response, a Thank You (reminder) appeal is sent two weeks after your original appeal.

Step 5 ~ Data Collection
Once you begin receiving donor reply slips with gifts at your foundation, you forward the reply slips to United where we collect the response data from them. We use the data in the following ways: 1) to produce your post-mailing reports, 2) to analyze the results of your mailing, 3) to enable us to reference a donor’s previous contribution on your next mailing and 4) allows you to know which list a donor or recipient was on.

Step 6 ~ One-On-One Mailing Analysis
At the end of the response period, United will email your post-mailing reports to you. Jay will then teleconference with you to review the report results; what worked, what didn’t and why. At this time, Jay will also begin to discuss with you the strategy for your next direct mail appeal.

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	Program Details To achieve maximum efficiency and economy, our program uses the combined buying power of all our clients to purchase mailing products, lists and services in volumes far greater than are possible for a single health care institution or foundation. This gives us access to higher-quality, more exclusive lists and materials than a single institution would be able to obtain. As a participant in the Jay Reardon Healthcare Direct Mail Program, you receive the following services: One-on-one pre-mailing consultation Access to exclusive donor lists List-management services Professional copywriting High-quality printed materials Complete mailing services Donor-Acquisition appeal (spring and/or fall) Donor-Renewal appeal (spring and/or fall) Thank You (reminder) appeal Post-mailing reports and personal mailing analysis consultation HOW THE PROGRAM WORKS Jay will set up a teleconference meeting to walk prospective clients through the program features. Upon commitment and enrollment into the program, your mailing will progress through the following time-tested, step-by-step method: Step 1 ~ Theme Selection & Postal Authorization Our creative directors will teleconference with you to discuss and decide upon a theme for your first appeal letter. The theme should play into a strength of your institution or the area for which your institution is trying to raise funds. At this time, we also begin the process of obtaining postal authorization, allowing you to mail from the Phoenix post office. Step 2 ~ Creating Your Letter After you have selected an appeal “theme” you will teleconference again with the creative director. A key feature of our program is that we do not duplicate appeal letters. Each client’s letter is an original letter crafted specifically for use in a specific mailing. Our creative director is committed to working with you until you are completely satisfied with your appeal letter. Step 3 ~ List Acquisition You provide “House Lists” while we obtain “Rented Lists” for you. While your letter is being composed, we are working to obtain the the mailing lists your appeal will be sent to. Since our program serves a large client-base, we have the unique ability to offer you exclusive access to many rented lists that would not normally be available to you. Step 4 ~ Producing & Mailing Your Appeal Once your institution is USPS-approved to mail from Phoenix, United prints your letterhead, laser-prints your letters, folds, nests and inserts them into their envelopes, then stamps and mails your appeal letters. To increase your response, a Thank You (reminder) appeal is sent two weeks after your original appeal. Step 5 ~ Data Collection Once you begin receiving donor reply slips with gifts at your foundation, you forward the reply slips to United where we collect the response data from them. We use the data in the following ways: 1) to produce your post-mailing reports, 2) to analyze the results of your mailing, 3) to enable us to reference a donor’s previous contribution on your next mailing and 4) allows you to know which list a donor or recipient was on. Step 6 ~ One-On-One Mailing Analysis At the end of the response period, United will email your post-mailing reports to you. Jay will then teleconference with you to review the report results; what worked, what didn’t and why. At this time, Jay will also begin to discuss with you the strategy for your next direct mail appeal.